Loyalty programs live and breathe on customer data, but today, that data comes with expectations. Customers want more than discounts; they want to know their information is being handled carefully. Privacy isn’t a bonus feature anymore. It’s central to how brands build—or lose—trust.

Managing patient consent has become a tricky balancing act for healthcare providers. With personal health data moving across multiple platforms and organizations, staying on top of evolving privacy rules and compliance demands is getting harder. At the same time, new technologies are reshaping how that information is collected and shared.

What is the CookieScript API and how to use it? Read about key features and benefits of using the CookieScript API.

Tracking how people use websites has always been a core part of digital marketing. But things are changing fast. Between stricter privacy laws and a public that is more protective of their data, the industry is shifting away from cookie-based tracking.

When setting up your WooCommerce store, it’s easy to focus on design, products, and plugins. But your privacy policy matters just as much, if not more so. Not only does it show customers you take their privacy seriously, but neglecting it may lead to business-ending consequences.

Apple and Mozilla are moving away from third-party cookies as privacy laws become stricter. Marketers have relied on cookies for years, but that model is showing signs of fading.

Stricter privacy regulations have made cookie banners necessary in the last several years. Regulators now actively enforce compliance with privacy laws and fine even small websites with huge fines. It’s no longer just about best practices—it’s about legal compliance.

If your Wix website collects any personal info—even something as simple as an email address—there’s a decent chance at least one privacy law applies to you. So just because Wix doesn’t require a privacy policy doesn’t mean you don’t need one.

If your business relies on email marketing, you’ll likely be required to include an email marketing privacy policy on your website. This section should clearly explain whether you collect, use, share, or sell personal data and how you handle it.

Wix is one of the most widely used platforms for building websites, with a global user base and site visitors from virtually everywhere. Because Wix websites can and usually do collect personal data through cookies and various tracking tools, GDPR Compliance is a big deal.

What is Google's Additional Consent Mode? Is it necessary to use it? How is it related to Google Consent Mode v2? Read to compare both consent modes.

What are partitioned cookies? How to understand Cookies Having Independent Partitioned State? Read this blog to find out.

What is the difference between Personally Identifiable Information (PII), Personal Information (PI), and Sensitive Information? What are the compliance requirements for these data types?

Businesses operating in the EU and the UK must manage Google Tag Manager (GTM) Cookie Consent and GDPR compliance. Read this blog to learn more.

How to write a Privacy Policy for the website? Find out key elements of the Privacy Policy for the website and tips for writing an effective Privacy Policy.

My website doesn’t show Google ads: why is it so, is it related to the Cookie Banner, and how to solve the problem? Read this guide to find answers to these questions.

What is a website checker, what it is used for, and how to use it? Read this blog to get more insights about a website cookie checker.

Google created Google Consent Mode v2. How is Microsoft responding to the new privacy regulations? Read about Microsoft Consent Mode and Universal Event Tracking (UET). 

What is consent fatigue and why should you combat consent fatigue? Read this blog post to learn more about it and explore methods to mitigate consent fatigue.

How to get your users to accept cookies? How does the Cookie Banner design affect the Cookie Banner acceptance rate? Rely on the experimental data from published studies.

Read this article to know what dark patterns are, what type of Cookie Banner design is legal and what is not, and what privacy laws say about dark patterns.

Read this latest guide to learn about how to view and access cookies in a web browser manually in 2024. Check cookies on Chrome, Mozilla Firefox, Safari, and iPhone, both on the desktop and mobile versions.

If you really want to understand how GA4 works and/ or if you want to implement cross-domain consent or cross-device tracking, you need to understand what are GA4 cookies and how do they work. Read this blog to find out.

What is the Basic Google Consent Mode v2? What is the Advanced Google Consent Mode v2? Which one to choose? Read this blog to find out.

Google Consent Mode conversion modeling uses AI to analyze and predict conversions. Read to learn how to employ it to increase your website conversion rate.

Cookie Banner opt-in rates are very important for website owners and marketers. Read this blog to find out some statistics about Cookie Banner acceptance rate, and how to improve it, which could eventually lead to increased revenues.

The introduction of the DMA is expected to result in big users’ data losses. To bypass this data loss, Google created the Google Consent Mode v2, which uses behavioral modeling, especially with GA4.

Want to sell cookie banners and have a CMP with your own unique branding? CookieScript offers a white label solution for your needs.

If you received an image from the Google Ads interface, a reminder “Implement consent for ads personalization", read this blog to solve the issue.

Read the blog to know what local storage and session storage is, what the difference between local storage, session storage, and cookies are, and whether using them is compliant with privacy laws.

Over the last year, AI tools have become easily accessible to everyone. What are the risks of AI to personal data privacy? Are there regulations regarding the issues of AI and personal data management? We will examine it in this blog.

If you want to continue using Google Advertisement products and do remarketing in Europe, you need to implement Google Consent Mode v2. Get ready now!

CookieScript offers the program for agencies, where web agencies and hosting companies can become CookieScript CMP resellers. Read the guide about how to become a reseller and what are the benefits.

Website owners sometimes wonder if cookie banners could damage your website’s SEO. Read this article to learn how Cookie Consent can impact a website’s SEO and get recommendations on how to correctly implement a Cookie Banner.

In this article, we will explain the importance of Cookie Consent banners for e-commerce websites, how they work, and best practices for compliance with privacy laws.

For your convenience, CookieScript has introduced feature request functionality. Find out more.

Since the European Union's GDPR and the eprivacy Directive came into effect, websites must use a Cookie Banner to collect Cookie Consent from users. Find out the checklist for a Cookie Banner.

On 10 July 2023, the European Commission adopted its decision on the EU – US Data Privacy Framework for transatlantic data transfer. Read more about how to comply with it.

CookieScript CMP has now become a Google-certified CMP. Find out more about Google certifications, and why it is necessary to use a Google-certified CMP.

To be compliant with privacy laws and protect the data of your customers, you need to understand the most common privacy issues found on social media platforms and how to cope with them.